The concept of "crus" has, in Piedmont, always a much higher value than elsewhere. The crus Sichivej - Belsit has been known for centuries, to provide one of the greatest expressions of polyhedral vine Barbera, in terms of refinement and elegance, on the tuffaceous hills between Langhe and Monferrato. The Company Bel-Sit, 10 ha of vineyards in the heart of the the more qualified "terroir", produces two types of Barbera d'Asti DOCG and a Moscato d'Asti DOCG, among the highest quality products on the type. It happens then that the last holder of the vineyards is Ezio Rivella, one of the most important Masters in the Italian Oenology of htese last fifty years! The present edifice was built by Pietro Rivella after 1870 to remove a piece of property in favour of his son Giovanni. In the '60s, even before it was established the Appellation of Origin, Paolo Rivella, son of Giovanni, began to sell the bottle of Barbera properties that was so highly appreciated by customers. La Barbera "Bel Sit" was in fact named after the town, "La Barbera di Castagnole Lanze".